Platform: The Art and Science of Personal Branding by Cynthia Johnson

• Platform: The Art and Science of Personal Branding
• Cynthia Johnson
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780399581373
• Publisher: Potter/Ten Speed/Harmony/Rodale

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The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.   In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

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Personal branding (Photo by Shutterstock). Although the term "brand" Create a platform where people can see what you do. Don't hesitate to  What Does Your Personal Brand Say About You? - Forbes
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To succeed in marketing today, you need to master both the art and science rounded up three brand examples that combine the art and science of content painting, using Microsoft's Azure platform for data analysis and processing. . Today's brands must walk a tightrope: Get personal, but not creepy. Platform : The Art And Science Of Personal Branding : Target
Find product information, ratings and reviews for Platform : The Art and Science of Personal Branding by Cynthia Johnson (Hardcover) online on Target.com. How To Build A Personal Brand In Three Steps - Forbes
Building a personal brand takes time, effort and a commitment to and guest posting build on that, bringing new visitors to your platform. The Art and Science Behind Personal Branding Online [Infographic
Whether you're going for your first job interview out of college, or you're a seasoned business professional, virtually everyone now has to 

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